Harlequins Rugby Club are delighted to announce that they won a gold award for the 'Best Integrated Sport Marketing Campaign' at the Sports Industry Awards held on the 30th April 2009.
The award nomination is for ‘The Big Game’ marketing campaign, which resulted in a record-breaking Guinness Premiership attendance at the Harlequins v Leicester Tigers at Twickenham Stadium on the 27th December 2008.
The Sports Industry Awards are seen by many as the gold standard of awards for the industry and to be shortlisted is a huge achievement. The shortlist for the 12 awards was compiled by over 50 key industry figures and will now go forward to the main judging panel headed by Chairman and BBC broadcaster, John Inverdale.
Harlequins Chief Executive, Mark Evans, commented, “I am delighted that the club won this award. To be up against huge brands such as Samsung, Tesco and EA sports is a real challenge for us. The Big Game was a huge challenge, but one that the staff at Harlequins really embraced. I’d like to thank all the staff for the belief and dedication that they demonstrated towards this venture.
This nomination also recognises the hard work of our external partners - our media and PR agency Geoff Howe Communications, our creative agency Minale Tattersfield, our marketing agency Goodform, our sponsorship agency EXP Sport, our charity partner CRUK and all the club’s sponsors and partners for their marketing support. It’s great to see this hard work recognised by such a prestigious organisation as the Sports Industry Awards.
We are currently planning ‘The Big Game II’ which we aim to make even bigger and better.”