Minale Tattersfield won Bronze in the 2009 DBA Design Effectiveness Awards. The award was for their work on the campaign to promote a major rugby match between Harlequins and Leicester Tigers taking place just after Christmas 2008.
The brief was to create a brand and advertising material for a landmark match taking place at Twickenham Stadium instead of the Harlequin’s usual home ground. The challenge was to sell 50,000 tickets instead of the 13,000 for a home ground match.
We felt that a big match needed a big brand and this brand became the heart of the campaign as well as the heart of our designs. For our brand which we named, The Big Game, we created a very iconic visual identity redolent of the Hollywood epics. We then designed the posters and press advertisements and various website pages. The campaign succeeded in its target of filling all the seats and went on to win the Sports Industry Awards 2009 for the Best Integrated Sport Marketing Campaign.