The new corporate and retail design for Russian fuel company Alliance.



Russian fuel operator Alliance has just launched a new look for its 34th station in Khabarovsk, the 2nd largest city after Vladivostok in the Russian Far East. International design agency Minale Tattersfield was brought in to develop a new corporate and retail identity for the brand.


The new store design sports a striking orange entrance feature that also appears on an orange panel on the totem. The shop interior has also been modernised with a bright green and leaf pelmet design and timber look to create a customer-friendly ambiance.


LED lighting has been used throughout to maximize the opportunity to reduce maintenance and energy consumption.

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