The best brands are strikingly visual, harnessing the power of design to represent what they embody. Over the years we have evolved a robust approach that allows us to integrate design with business objectives. Here are the specialist skills we apply to brand identity development.
A bit like people, brands need health checks from time to time to make sure everything is as it should be. Examining a brand from different viewpoints can reveal useful insights to help keep a brand in good shape.
Our diagnostics start with a visual audit followed by a presentation of findings and recommendations for treatment.
Claim your territory then defend it. Being clear about positioning can help differentiate your brand from competitors, especially in a crowded market. You will stand out by having an appealing, identifiable proposition that customers understand.
The first step is to define your brand by the visual elements important for its recognition and presentation, and the second is to express it through a memorable idea.
We work with many organisations - large and small, from contrasting business sectors, and in different countries. However, one common element is the importance of brand architecture for a successful product or service mix.
Being clear about your brand’s hierarchy enables different audiences to understand how sub-brands, and different products or services fit, without losing sight of the core proposition or promise.
'It’s a balancing act requiring discipline and creativity'.
Getting the right name is always harder than you might think, while getting it wrong isn’t an option!
We have created names for many international organisations, which can be a complex task when taking into account linguistic and cultural differences. This is where our overseas network and heritage comes in very handy.
For us it’s a tried and tested process to generate enough names to register the right name every time.
Whether identifying a product, service or an organisation, the visual identity is one of the most important elements of brand communication. When building a brand or identity it is essential to create as unique a character as possible so the consumer can associate and recognise the new brand.
We ensure the visual identities we design are relevant, meaningful, memorable, long lasting and fit for purpose across all media.
Brand manuals, brand books or guidelines are a good idea to ensure consistent communication across all media. They provide necessary information to maintain coherent design standards across many touch points.
Good manuals are accessible, instructive, immediate and scalable. The best are user-friendly and help save time and costly mistakes.
There will always be a demand for carefully targeted and crafted printed communications despite the growing online world.
Brochures and leaflets are tangible manifestations of a brand and should covey the right balance between information and presentation. Well-executed copywriting, photography and illustration all add to the quality of print.