To create the trigger that will lead to a purchase, graphics, structure and language must engage and inform. We provide a complete solution from interpreting consumer insights and brand strategy through to pack design and copywriting. Our design techniques encourage specific types of purchases with identified consumer traits and expectations. Here are the capabilities we are constantly developing.
Our choice of strategy is based on first-hand experience of why some brands attract more interest than others. We’ve worked with many top brands over the years and benefited from the insights this has given us.
Being able to interpret consumer research and anticipate future trends is important for the success of any product or service. We have the analytical skills to do this but we also trust our designer intuition for more powerful insights.
We work out how to position brands visually to maximise sales across different market segments. Many of the brands we work with have extensive product or service ranges, and sub-brands, for consumers to find their way around.
Developing the right mix, including how each product or service relates to one another, can build an impressive brand portfolio over time.
Ultimately, it’s about the whole being greater than the sum of its parts.
We don’t mind admitting that identifying unmet consumer needs is not strictly our forte. However, being able to communicate the point of difference of a product or service in an innovative way, most certainly is.
Working closely with clients we uncover what makes a brand special and look to align this with a powerful truth, an innovative idea, that will fire people’s imaginations and bring a brand to life.
When a big idea comes together in one beautifully executed design, the pulse of an organisation changes. It beats more vigorously, sometimes leading to an irrevocable change that is empowering for the entire organisation, not just the people behind its creation.
The best executions look effortless from the outside, but in truth, require the collective commitment of a highly adaptive multi-disciplinary team to take a design solution into the realm of an ownable brand experience, one which works seamlessly across different media and mediums.
We keep up to date with the latest technical developments in packaging so we can recommend our clients the best packaging systems for security, product integrity and shelf stand-out.
We have many years of experience working with packaging manufactures, so we understand the best materials fit for purpose. Our designers provide structural designs and 3D visualisations of the finished product.