London, despite its credit crunch and years of austerity, is still one of the major capitals for design, fashion, art and food excellence and continues to have a growing appetite for new innovative ideas to feed the next generation of well informed, knowledgeable and demanding Londoners. It's no longer about having something to EAT, it's about being properly FED. Minale Tattersfield have created the name, brand and interiors for a new start up that's looking to feed this demand for quality.