Minale Tattersfield's digital design team have just completed the Fouman Chimie corporate website which represents a first step in the Iranian group's new online strategy.
The aim of the newly designed site is to leverage the corporate brand at group level and reposition its consumer brands in response to emerging market competitors.
In need of a responsive, dynamic and easy to maintain website, Fouman Chimie decided to adopt GEL – the new Minale Tattersfield CMS. GEL comes as an integrated solution to deliver a cohesive digital brand communication platfort customised to Fouman's specific requirements.
A mobile-first approach allows Fouman’s page designs to be easily scaled up to tablet and desktop to create a seamless experience across all devices. To enhance the UX experience, Minale Tattersfield incorporates a parallax scrolling technique, which is a first for the team. Although this technique can be overdone, in this instance it works in Fouman’s favour when it comes 'storytelling', adding an immersive, engaging quality to its latest product launches.
Information architecture is structured primarily to address Fouman’s corporate requirements but also manages to convey a softer, less corporate personality. The site introduces Fouman’s vision and values, and information about its brands split across the categories of household, personal care and automotive.
In parallel with this, Minale Tattersfield has completed brand development for the leading aerosol insecticide Taromar which has been repositioned to compete alongside dominant multinational brands backed by aggressive budgets. With internet activity at its highest level and growing each year globally, as well as in Iran, the need to engage and capture new globally aware customers online will be key to Fouman’s continued success.
Both the new Taromar brand identity and Fouman corporate website were launched this year as part of an integrated campaign to build brand reputation and awareness.