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A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a local brand of international repute.
Green sky thinking, practical problem solving, world-class design. It pays to think next generation.
With their combination of fuel, retail and motorist services, petrol stations deserve special consideration as destination brands. We cover all aspects from fuel branding to forecourt and convenience store design. We’ve written the book on how to design a successful petrol station and regularly post our thinking on our Roadside Retail online resource.
We use our in-house renderfarms to create high spec visualisations and animated drive throughs to provide maximum clarity and vision of our design intent.
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Knowing every detail
Having been involved in the redesign and implementation of over 30 petrol retail brands for both multinational and local retailers, our approach and expertise is second to none. Here is how we do it.
Our commitment to roadside retail and petrol station design
Our roadside retail resource
We’re committed to sharing our insights and opinions about future trends, best practice and regulatory issues facing roadside retail and petrol station design.
How to design a successful petrol station
This is the ninth Minale Tattersfield book and the first to deal with the specialist subject of petrol station design. Minale Tattersfield have years of experience of working...
Setting the benchmark
Petal power
A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a…
A Strengthening Alliance
Alliance is a leading Russian fuel brand with a sizeable network in the Far East of Russia. It appointed Minale Tattersfield in 2010 to refresh the…
Troika of success
Our first milestone achievement for Lukoil came in 1999 after advising against the use of the black oil drop which spoke only about the negative…
A Tiger that roars
In 2010, after more than 10 years of sustained leadership in the Malaysian market, Minale Tattersfield won the pitch to evolve the retail brand and…
Extraordinary Eka
EKA was a dealer and operator of a small network of petrol stations in Moscow. In 2010 a strategic about-turn by the major Russian fuel retail brands…
Bashneft with the berry on top
When Bashneft was acquired by the investment company Sistema in 2009 it was clear there were opportunities to rationalise the network of 500 petrol…
Artistic make over
Russia has matured to a level where western levels of presentation are becoming expected and even exceeded in certain cases. BP and Lukoil set the…
Gazprom the Great
Russia’s Gazprom is the world’s largest gas producer and has a vast portfolio of oil and non-oil related businesses but prior to 2008 there was no…
We have the power
Considerable corporate muscle plus a wholesale refresh of the brand was required to propel Rosneft from a middleweight state controlled oil company on…
Globally enriched
We helped BP to create a new brand implementation tool comprising an up to date online brand guidelines document, and subsequently populated it with a…
So...Sahara Oil
Based in Lagos, the Sahara Group of companies is mainly involved in gas, oil and power generation, though it also has a number of other business…
Kuwait pride revival
The old identity just spoke of a state run oil company and contained no reference to the all-important end user, their needs and aspirations, nor some…
Reliance goes retail
Winning the pitch in 2001, here was a chance for Minale Tattersfield to create a ground up retail network for Reliance and to work first hand with the…