A great opportunity exists during the design of a new petrol station, and particularly when developing a new network, to communicate environmental awareness.
The need for strong environmental performance has always been a requirement in the design and build of a petrol station but increased public awareness and new regulations in recent years have brought green building into sharp focus.
Minale Tattersfield is committed to exploring and encouraging sustainable solutions and harnessing the potential of a brand to communicate environmental awareness across customer touchpoints.
PV solar panels, rainwater harvesting, energy efficient lighting, heat recovery systems, fast charging EV points are just a few of the environmental attributes that make up a modern petrol station. Find out more on Roadside Retail.
Fusing blue sky thinking with feet-on-the-ground practicality.
A creative policy of thinking beyond the immediate requirements to a whole range of future applications means that the retail strategies we develop are long-lasting and have practical and creative potential for future implementation. Explore some of our modular, eco and new format design innovations.
Unique and inspiring brand identities that are as eye catching on as off the road.
Primary identity elements of a petrol station design include the symbol, the colours and the name whilst the most visible elements that dictate the identity within the roadside environment are the main identification design and canopy.
The key brand communicator for any roadside retail application is colour. Whilst bright colours research universally better than dull colours, there exists in certain markets different cultural implications of certain colours. When more than one brand colour exists then the balance of the colours becomes vital. It is also important to define a role for a colour and how it is used.
We take a holistic approach to the process of brand identity creation and implementation. Find out more about how we build brand strength, customer stickiness and a consistent application of the brand identity.
Enticing motorists onto the site, creating a better customer experience and inspiring brand loyalty.
With a focus on sustainable development, we help you to create a consistent, cost-effective and profitable brand experience across the forecourt.
Our one-stop design and management service is optimised for each area of the complex process of designing and re-imaging a petrol station, from planning site layout to 3D structural design and decoration of forecourt elements including: totem, canopy, pump dispenser, canopy columns, spreaders, pump islands, facility and other secondary signs.
We deliver projects at all levels, from acquisitions, refurbishments and extensions of existing sites to flagship prototype sites throughout the world.
An expected part of the petrol station offer and increasingly a valuable revenue stream.
Minale Tattersfield is one of the most experienced players in the field of forecourt C-store branding, interior design and retail space planning.
Advancing the c-store format is an important aspect of our work and we continue to explore new and sustainable architectural treatments and ways to enhance the commercial potential of the c-store through signage, merchandising, branding, and where appropriate, by strategically opening up the potential for franchise opportunities with third party established brands.
Take a look at our recent portfolio where we are expanding the food-to-go offer and turning forecourt convenience into a truly inviting destination.
High performance packaging solutions for oil lubricant brands that build credibility, extend visibility and eschew quality.
A focused brand idea, pack structure and design can elevate your product and help you build a long-term relationship with your customers.
Ergonomic designs help owners and operators of oil change facilities to dispense oil more efficiently and easily without surging, foaming and splashing. Minale Tattersfield can claim to have had a major influence in this shift to more ergonomic oil lube packaging, having designed the unique anti-glug 'Easy Flow System'.
Whilst customer needs become increasingly homogenized across global markets, cultural differences persist. In Russia for example, provenance of lubes is important and impacts more greatly on value perceptions regarding quality and performance. Elsewhere, new eco-friendly lubricant packaging formats are starting to appear reflecting a societal shift towards a sustainable future.
Periodic promotional campaigns will always be a necessary marketing tool, on the forecourt.
The forecourt design should be able to carry and reinforce the promotional message in conjunction with parallel online digital, television, radio and press campaigns.
Inevitably the colours and designs of the promotional message will differ from that of the petrol station.
Indiscriminate application of a promotional poster, flag or other will reduce the forecourt to visual anarchy where nothing can be read apart from confusion. Carefully controlled with appropriately positioned display units, the added visual promotional message can add a vibrancy to the overall look.
Applying a consistent image across the retail network is crucial to maximise the impact of an image rollout, and ultimately, the return on design investment.
The key to effectively managing a roll out of a new design is having a well-documented brand guidelines manual. Manuals capture all aspects of the design intent plus modifications necessary from feedback from pilot study programmes.
Today, interactive brand guidelines and other digital brand management tools make life easier especially with a front-end user interface which is responsive, simple to use and convenient.
Lighting doesn’t just illuminate the way for people on the move, it also has the power to raise the visibility of your brand.
Illuminated branding not only helps customers, especially women, feel safe, it also provides task lighting thus saving on running costs. Similarly area lights surrounding the forecourt can both provide moderate ambient task lighting functions in addition to making branded areas more visible.
Low maintenance, energy saving solutions designed to bring out the best in your petrol station may incur a marginally higher initial cost than traditional solutions but in the long-run, lowest life cost luminaires are the most economical choice for task lighting, area lighting, decorative lighting and interior lighting. With all areas of petrol station appropriately lit, you won’t be making any glaring mistakes.