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Staying integrated. With our blend of multidisciplinary expertise and design strategy, new and surprisingly flexible solutions can be achieved for your brand.

Brand strategy and identity design

Brand strategy and identity design

The best brands are strikingly visual. We have the skills to produce authentic ideas rooted in clear strategic objectives that remain meaningful and fit for purpose.

Retail and petrol station design

Retail and petrol station design

From strategy to architecture, forecourt to retail, our integrated approach means an engaging and consistent brand experience across all customer touch points.

Packaging and innovation design

Packaging and innovation design

Our expertise in creating packaging covers a broad range of categories, both premium and FMCG, for 'glocally' established brands as well as new entrants.

Digital development and design

Digital development and design

Increasingly the digital space is where brands are expected to innovate, connect and add value. Only by contributing in these can the conversation begin.

Wayfinding and signage design

Wayfinding and signage design

With experience across a number of different signage and wayfinding categories we plan, design and locate the most appropriate, cost-effective signage solution.

Experiential design

Experiential design

With an integrated approach to interior space we combine 3D, 2D and digital thinking to create engaging spaces that achieve more.

Recent projects

Repositioning the Bricorama brand and its large-format stores, focused on a powerful message:

The DIY revolution

September last year… Janna and Anders, two master distillers from Sweden contacted us. They were looking for a strong, recognisable brand identity for their new Swedish gin.

Just Gin

In order to achieve the branding objectivies, our Paris and Belgium offices (Minale Design Strategy) had to think out of the box. To remain fully successful, they had to define a broader vision, a new philosophy and a powerful claim to support KATUSHA’s inspiring heroes. Basically, they had to bring KATUSHA beyond its Russian roots. It had to go from a Russian name to a global brand: Team KATUSHA.

Inspiring heroes

Without us knowing it, NATERMAN (producer of vitamins and supplements) touches people every day through their vitamin supplements produced for the leading high street brands. Ubiquitous but invisible, Naterman wanted to create its own brand presence so to be recognized and help better define a new branded strategy.

Sentinel

Northgate Naturals is London-based Company that creates natural luxury products for the body and home. In the throes of a new brand launch, Northgate Naturals contacted Minale Tattersfield to create the visual identity, look and feel, packaging and website for its new brand called Greendot.

Hitting the target

Minale Tattersfield has created the brand and campaign for a new documentary by Luca Vullo that reveals ‘the pulse’ of Italy and Italians, through the perspective of both established and newly-arrived immigrants in London.

Understanding INFLUX

Colourful, vibrantly branded graphics to promote modern Moscow as a tourist destination abroad. For a major European capital at the intersection with Asia, Moscow has a young demographic profile and dynamic cosmopolitan vibe, and needed an identity to match.

Visit Moscow!

TAROMAR is a leading insecticide brand in Iran. It competes with all of the multinational brands on price and required a brand that would communicate its strength both in the market and as a product.

Protected from nasties!

Elki Palki was created in 1996 by Russian celebrity chef Arkady Novikov to become the first modestly priced restaurant based upon traditional Russian cuisine. However in recent years the amusingly named brand has looked tired compared to its competitors. So we came up with a modern interpretation that sidesteps rustic cliché and kitsch to offer greater cross generational appeal.

Russian for fiddle sticks

Minale Tattersfield was tasked in developing a wine branding and packaging solution for its new bespoke wine range whose character is based on the primitive sangiovese grape varietal. In order to reposition the wine range in the premium category, and attract high end Horeca (Hotel, Restaurant and Coffee shops) to serve their wines to a young, highly selective and fashionable clientele.

A new point of view

On December 21, 2013 the Closing Ceremony concluded the 26th edition of the Winter Universiade, licensed by the International University Sports Federation (FISU).

Trentino 2013

A clean and minimalistic landing page allows you to quickly navigate through Fouman Chimie’s product portfolio. Products can be viewed and reached through a product category (automotive, personal care and household) or featured brand.

The digital face of Fouman Chimie

A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a local brand of international repute.

Petal power

London, despite its credit crunch and years of austerity, is still one of the major capitals for design, fashion, art and food excellence and continues to have a growing appetite for new innovative ideas to feed the next generation of well informed, knowledgeable and demanding Londoners. It's no longer about having something to EAT, it's about being properly FED. Minale Tattersfield have created the name, brand and interiors for a new start up that's looking to feed this demand for quality.

Fed by water

Emotions are not bought. They're conquered with engaging stories. But with so many stories floating around how can you heat the right note every time!

Feel for sound

The Thiepval Memorial to the Missing of the Somme reached its 80th year in 2012 – such is the significance of this historic and world-famous landmark that a special exhibition has been curated to present the monument’s entire story.

Monumental Storytelling

Radioshack Leopard Trek is one of the most world famous cycling teams. A global communication brand was developed by Minale Design Strategy in collaboration with our digital partners Explose. Radioshack Leopard Trek required a perfectly controlled communications strategy across web: website, mobile applications, social media, newsletters... basically full coverage!

Radioshack Leopard Trek

As a result of Trentino being chosen to host the 2013 Winter Universiade, we were asked to build on the interest in the region’s sports by connecting people to the many activities available.

Sport in nature

Alliance is a leading Russian fuel brand with a sizeable network in the Far East of Russia. It appointed Minale Tattersfield in 2010 to refresh the brand so it would be more competitive in the retail sector and reflect the more mature sophisticated nature of the company as a whole.

A Strengthening Alliance

Our first milestone achievement for Lukoil came in 1999 after advising against the use of the black oil drop which spoke only about the negative aspects of the oil industry and nothing about the customer focused aspirational values that Lukoil would need in order to be successful in retail.

Troika of success

In 2010, after more than 10 years of sustained leadership in the Malaysian market, Minale Tattersfield won the pitch to evolve the retail brand and convenience store in order equip Petronas with the attributes to enjoy another 10 years of prosperity.

A Tiger that roars

L'identità del marchio

Treat yourself

Traditional teas with a modern twist. The owners of Richmond Tea approached us to create a brand identity and devise a product portfolio strategy across the speciality and gift tea markets.

For tea aficionados

Organised by FISU for student athletes aged between 17 and 28, the Winter Universiade is a first for Trentino and set to put the region firmly on the international sporting map.

Inspired by you

New branding for a water sports club that makes its team members and athletes unmissable at every event. Hackney Aquatics Club or HAC is the new incarnation of what was formerly the Clissold Swimming Club.

Club champions

The signature motif of the Venetian gondolier with its sinuous reflection can be understood as a simple visual metaphor. Or is there more?

A Taste of Venice

Chini bursts with colour, visualising a love of fruit and conveying the experience of the fruity taste sensations of their products.

We love fruit

This small company wanted to develop its online presence in a way that was cost effective and efficient. Using our bespoke Content Management System or CMS, we provided them with a flexible dynamic website.

Going on-line

EKA was a dealer and operator of a small network of petrol stations in Moscow. In 2010 a strategic about-turn by the major Russian fuel retail brands resulted in EKA losing their franchise agreements.

Extraordinary Eka

Minale Tattersfield’s first milestone achievement for Lukoil came in 1999 after advising against the use of the black oil drop which spoke only about the negative aspects of the oil industry and nothing about the customer focused aspirational values that Lukoil would need in order to be successful in retail.

Troika of success

Trentino is a very popular tourist destination, all year round. In order to provide a more intimate experience a new travel app was developed. We were asked to design the look and feel for this useful tourist app.

Trentino more than a travel app

The same colour, the same drink, but a different style, promoting a luxurious Absinthe image.

To absinthe friends

A testament and tribute to a lost son and brother, this wine is made with the love and devotion of a faithful family.

Marked with love

The heritage of the drink shines through the design while revitalising the drink into a sophisticated cream liqueur.

A creamy twist

For Tenute Galfano, we designed a new brand identity to work across its range of eleven wines, as well as a brochure, website and small tradeshow stand.

Wine of angels

When Bashneft was acquired by the investment company Sistema in 2009 it was clear there were opportunities to rationalise the network of 500 petrol stations which were branded under an assortment of names and in various states of repair located over a large swathes of middle Russia.

Bashneft with the berry on top

How do you bring 7 million spectators to the greatest show on earth safely and efficiently? The answer to such a logistical challenge, surely one of the hardest London has ever faced, needs careful planning and collaboration between key stakeholders (LOCOG, ODA, TfL).

Leading the way

Over the years the family-owned Luisa winery from Fruili Venezia Guilia in North East Italy, has created a memorable winery built on a foundation of warmth, honesty and charm.

Connecting Luisa

A gum that does not stick will always be a winner with government and town officials but the general public has to buy into it too.

Rev-olutionary

The main theme developed from the brand proposition was to bring out and express the individual beauty of every woman. A 35 metre long catwalk running the full length of the ground floor through two clear glass fronted doors captures the essence.

Feme interiors

Russia has matured to a level where western levels of presentation are becoming expected and even exceeded in certain cases. BP and Lukoil set the standard in the late 90’s and from 2000 onwards and more recently Rosneft and Gazpromneft.

Artistic make over

The chocolate emporium's identity, website and interior reflects the world-class chocolate craftsman within.

Chocolate on-line

Station signs, directional signage, route maps, information panels, coding for different modes of transport all have to come together to form a cohesive, seamless, clutter-free system that is easy for people to follow.

Asserting a change in status

Russia’s Gazprom is the world’s largest gas producer and has a vast portfolio of oil and non-oil related businesses but prior to 2008 there was no recognized petrol station offer.

Gazprom the Great

Pioneering in wine Santa Margherita needed an image that matched their success and redefined their position in the market.

Celebrating a milestone in wine

Babingtons Tea Rooms have been one of the must-see sights of Rome for visitors since opening in 1893.

When in Rome do as the Romans

Over the years this family-owned winery from Friuli Venezia Giulia in Northeast Italy has created memorable wines built on a foundation of warmth, honesty and charm.

Luisa's family crown

Founded in 1953 as a sugar beet cooperative bank, Şekerbank has forged a niche as a people’s bank with a focus on the community and the small and medium enterprises (SME) market in Turkey.

Grassroots thinking

The Artoil brand was created collaboratively with owners Ilona and Rishat Safin to be equally credible for technology products, such as fuel and car wash, and the profitable convenience food sector.

Artful ‘expressionists’

A wine that stands out because of its wild, untamed influences: the landscape, wild boar and cowboys shaping the brand.

Wild about wine

Exquisite pastries made by a high quality baker supplying bars and cafés throughout Italy. Using organic yeast that improves the pastries’ flavour and texture when they are reheated prior to serving...

Artisanal pastries, fresh every time.

Oz is the retail brand name of AIM, a Turkish-Russian consortium. The OZ brand of shopping malls were conceived as chain of malls to span Russian 2nd string cities from Saratov to Omsk.

Keep the Russians shopping

Considerable corporate muscle plus a wholesale refresh of the brand was required to propel Rosneft from a middleweight state controlled oil company on the Russian stage to a giant on the world stage in the space of 10 years.

We have the power

The chocolate emporium's identity, website and interior reflect the world-class skills of the master chocolate craftsmen.

The Art of Chocolate

We helped BP to create a new brand implementation tool comprising an up to date online brand guidelines document, and subsequently populated it with a full-set of working drawings of the entire network. Its design rigour has also helped to optimise effectiveness of campaigns on and off the forecourt and across its customer touch points.

Globally enriched

As a small airline, Luxair is admirably positioned to make personal service a strong source of distinctiveness by assuring passengers they will be well treated throughout their journey. Formulating the quiet revolution of Luxair's image to redefine the values and identity for customers and staff.

Flying high

Visualising the cleanest, greenest and healthiest form of public transport that London’s commuters and tourists have ever seen with branding that works within the TFL colour palette. It also communicates to stakeholders by referencing the light blue of a major sponsor.

On Your Bike

Against a changing media environment and competing destination brands, the Trentino identity had become restricted in application and outdated.

Peak performance

A brand that is influenced by the landscape surrounding it. Offering a range of wines it has the desire to develop it now has the packaging to do so.

Putting the sell in Torresella

Join the Harlequins on their quest for Big Game glory each year. The annual event to be talking about is their Christmas fixture.

Make it bigger

A collection of producers with one process, one idea and one brand - Trentodoc, from Northern Italy's unique sparkling wine appellation, Trento DOC.

Passion that goes round

In 2007, we were invited to take part in an interior and interpretive design project for the National Horseracing Museum in Newmarket.

A race to the finish

Strengthening Santa Margerita's brand has redefined their position in the market, communicating their excellence and family image.

Established etichette

Based in Lagos, the Sahara Group of companies is mainly involved in gas, oil and power generation, though it also has a number of other business interests. As well as bringing various forms of energy to the market, it is a dynamic and energetic group itself and has a hunger for rapid growth in an emerging market.

So...Sahara Oil

Here was a chance to work on the creation of a new European chain of food stores and to bring clarity of purpose to the design of a new shopping experience.

Quality without compromise

The project’s aims were to redevelop the museum displays, increase visitor numbers and deliver a major attraction for the 2015 Rugby World Cup.

A world class rugby museum

Homemaker City Fortitude Valley is the only enclosed homemaker retail complex in Brisbane and comprises three floors and some 38,400 sqm securely leased retail space for some of Australia’s leading brands in homemaker retailing.

Boxing clever

We have been involved in a number of projects to adapt the Wild Bean Cafe retail outlet offer to other locations away from the forecourt.

Wild Bean Cafe

Our brief was to modernise the existing Cultural Centre signage, that we had previously developed in the early 1990s, by referencing the materials and colours used in the new Museum entry.

Queensland Museum

One service, one brand, one aim, just for you. A visual identity for a new telecoms service provider created by our Belgium office.

It's all about VOO!

Lake Garda is the largest lake in Italy, in the middle of three regions: it is the best of Italy in one place making a fantastic holiday destination.

The essence of Italy

The old identity just spoke of a state run oil company and contained no reference to the all-important end user, their needs and aspirations, nor some of the softer sides of KNPC's mission statement such as environmental friendliness.

Kuwait pride revival

Colombina is Colombia’s leading confectionery company and a major exporter, that means meeting head-on the challenges posed by the major confectionery multinationals.

Sweet success

Winning the pitch in 2001, here was a chance for Minale Tattersfield to create a ground up retail network for Reliance and to work first hand with the legendary entrepreneurial and visionary Ambani family.

Reliance goes retail

The apple with a superior reputation that sets it apart from the competition. It’s high quality, recognisable and eye-catching.

Core values

As the sport has grown so has the need for an ICC brand to identify the organisation and its cricket competitions. Branding for the ICC and its international cricket competitions reflects the growing popularity of the sport across audiences worldwide.

How'zat Design?

Bringing consistency across a range of thermal spring mineral water products expanding to match San Pellergrino's growth rate.

Testing the water

Illy has made the coffee, we’ve added to the experience. A brand with a new image, pack and outlook. The promise of the perfect coffee fulfilled every time a new pack is opened.

Illy is style

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