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A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a local brand of international repute.
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With their combination of fuel, retail and motorist services, petrol stations deserve special consideration as destination brands. We cover all aspects from fuel branding to forecourt and convenience store design. We’ve written the book on how to design a successful petrol station and regularly post our thinking on our Roadside Retail online resource.
We use our in-house renderfarms to create high spec visualisations and animated drive throughs to provide maximum clarity and vision of our design intent.
A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a local brand of international repute.
Having been involved in the redesign and implementation of over 30 petrol retail brands for both multinational and local retailers, our approach and expertise is second to none. Here is how we do it.
We’re committed to sharing our insights and opinions about future trends, best practice and regulatory issues facing roadside retail and petrol station design.
This is the ninth Minale Tattersfield book and the first to deal with the specialist subject of petrol station design. Minale Tattersfield have years of experience of working...
A bold reimaging of both the forecourt and shop identity was necessary to challenge incumbents Shell, Total and Afriquia and to position Winxo as a…
Alliance is a leading Russian fuel brand with a sizeable network in the Far East of Russia. It appointed Minale Tattersfield in 2010 to refresh the…
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Considerable corporate muscle plus a wholesale refresh of the brand was required to propel Rosneft from a middleweight state controlled oil company on…
We helped BP to create a new brand implementation tool comprising an up to date online brand guidelines document, and subsequently populated it with a…
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The old identity just spoke of a state run oil company and contained no reference to the all-important end user, their needs and aspirations, nor some…
Winning the pitch in 2001, here was a chance for Minale Tattersfield to create a ground up retail network for Reliance and to work first hand with the…